With the continuous evolution of the Internet and technology, businesses have changed their marketing strategies. Marketing, which previously existed in the form of pamphlets and newsletter headings, has now become digital, existing in the form of websites, content marketing, social media promotion, and more! Marketing is one of the most important aspects of business success. … Read more
Updated: September 1, 2024. As someone who’s seen both sides of the SEO world, I’m excited to share my insights on the topic many of you have been curious about: the differences between hiring an SEO agency and an SEO consultant. My Background in SEO Before we delve into the specifics, a bit about me. … Read more
An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have a good understanding of how search engine algorithms work. And can assist both individuals and businesses with any SEO-related issues they face, answer their questions, … Read more
You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house SEO or SEO agency: Which is right for your business? One … Read more
Updated: December 15, 2023. As someone who’s seen both sides of the SEO world, I’m excited to share my insights on the topic many of you have been curious about: the differences between hiring an SEO agency and an SEO consultant. My Background in SEO Before we delve into the specifics, a bit about me. … Read more
Kateryna HordiienkoResearch Editor at Serpstat In the rapidly evolving world of artificial intelligence, a new category of professionals has surfaced — prompt engineers. These masterminds of AI manipulation hold the keys to unlocking the full potential of generative AI ******. But who exactly are these prompt engineers, and why should you consider hiring one? Let’s … Read more
There are clear benefits to building a high-functioning affiliate marketing team. You can achieve more faster, at a higher quality, and lower cost. But there is usually a downside. Hiring employees can be one of the most frustrating parts of running a business. That certainly was my experience scaling my previous business from 5 to … Read more
We all know that link building is an integral part of any SEO strategy. But acquiring top-notch links is not as easy as it looks. It takes a lot of experience, skill, and time to do it well. So what if you can’t manage link building yourself but still want the best results? If you … Read more
Are you trying to figure out if you should hire a consulting company by outsourcing them rather than hiring an in-house digital marketing team? There are tons of reasons that companies decide to outsource rather than create in-house roles for specialized practices such as SEO, and we’re here to tell you why. Keep reading to … Read more
Schema Markup (also known as Structured Data) is a form of code that helps search engines understand the content of your web pages and award your page with the enhanced result called rich results on the search engine results page. Schema Markup has been around since 2011. Since 2019, it’s been gaining significance and is … Read more
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