Meta gives advertisers new ad tools ahead of holidays

Meta gives advertisers new ad tools ahead of holidays

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. Why it matters: The holiday season is … Read more

Google Ads Gains New Ads & Reporting Insights For Upcoming Holidays

Google Ads Gains New Ads & Reporting Insights For Upcoming Holidays

Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and more visibility for your Google shipping ads. (1) Customer Acquisition with High Value optimization: For those using online sales goals for Performance Max campaigns, advertisers … Read more

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