Key PPC ad strategies for home services

Key PPC ad strategies for home services

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or … Read more

Google Search Drops Home Activities

Google Search Drops Home Activities

Google Search no longer shows home activities after launching the feature just under four years ago. Google has pulled down the home activities structured data from its search developer documents last ***** and wrote, “The home activity feature no longer appears in Google Search results.” Home activities showed searches local activities they can do near … Read more

6 SEO tactics for home service companies

6 SEO tactics for home service companies

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. Elements that apply universally across SEO and local SEO. This article tackles general SEO best practices and uniquely effective tactics for home service providers. SEO best practices for … Read more

Building Consumer Relationships in the $148 Billion Home Insurance Space

Building Consumer Relationships in the 8 Billion Home Insurance Space

The homeowners insurance industry is fiercely competitive. With an estimated value of $147.8 billion, the industry’s biggest brands have massive marketing budgets for ads, sponsorships, and activations to capture a few magic moments of consumer attention. But it’s the brands that convince homeowners they’re relevant and trustworthy that position themselves to capture the most market… … Read more

Smart Home Systems Redefine Accessibility for Multiple/Compound Disabilities / Blogs / Perficient

Smart Home Systems Redefine Accessibility for Multiple/Compound Disabilities / Blogs / Perficient

In the era of smart technology, the concept of a “smart home” extends far beyond convenience and energy efficiency. For individuals with multiple or compound disabilities, smart home systems have emerged as a beacon of independence, revolutionizing the way they interact with their living spaces. From enhanced environmental control to seamless communication, let’s explore how … Read more

Google Search home page broken on Android devices using Firefox

Google Search home page broken on Android devices using Firefox

Google’s home page is currently broken on some Android devices using Firefox mobile as a browser. The Google home page loads a blank screen. Google confirmed the issue and is working on a fix. What Google said. Google posted the issue on its search status dashboard saying, “There’s an ongoing issue with the Google homepage … Read more

Smart Home Adaptations for Seizure Disabilities / Blogs / Perficient

Smart Home Adaptations for Seizure Disabilities / Blogs / Perficient

For individuals living with seizure disabilities, the home environment plays a crucial role in fostering safety and independence. Thanks to advancements in smart home technology, creating a seizure-friendly living space has become more achievable than ever. In this blog post, we will explore the transformative impact of smart home adaptations on the lives of those … Read more

Google Black Sofas Home Room

Google Black Sofas Home Room

There is something about this room at the Google office, the GooglePlex, that reminds me of Google Home devices. All those sofas and the fabric reminds me of it. Is this a Google home speaker room? I spotted this on Instagram. This post is part of our daily Search Photo of the Day column, where … Read more

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