Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024, … Read more
Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to … Read more
Google seems to be testing a new hotel search result snippet. The search result snippet shows a carousel of hotel cards under the main snippet. These cards can be swiped through to see various hotel options listed on the website. This was spotted by Kovi and they posted this screenshot on X: Here is his … Read more
September 6, 2017 | Posted by Shay Harel August made for quite the interesting month on the Google SERP. At first glance you might not think of August as being SERP spectacular. Don’t be fooled however, amidst the multitude of SERP features tests and changes Google revealed a big card that gives us … Read more
November 7, 2018 | Posted by Shay Harel Here we go, yet another month of all sorts of changes to the Google SERP and the features found on it! In the great month of October, we were privy to see Google start to roll-out its 20th-birthday updates, the coming of an all-new way … Read more
Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations. Hotel Stories Here is what the swipeable story format looks like when looking at hotel properties or places to stay at a destination: Google told me that Google … Read more
Do you know that 46% of all Google searches include local intent? There is a huge market for local businesses like yours to get yourself on the map and get traffic and customers. The potential is huge — especially if you are in the hotel industry. In this article, we share 5 local SEO tips … Read more
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