Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags. Improper use of either could cause incorrect pages to appear for users, or for Google to index an incorrect version of a web page. Complicating things further, many SEOs confuse hreflang and … Read more
In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of web pages, potentially reducing the need for manual hreflang annotations. Google’s Stance On Automatic Language Detection Gary Illyes, a Google analyst, believes that search engines … Read more
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on SEO. Hreflang Errors: Less Problematic Than Expected? During the discussion, Illyes was asked about the consequences of mismatched hreflang annotations and actual page content. Specifically, … Read more
Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation. The old documentation wrote: Put your link tags near the top of the head element. … Read more
Google updated their hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it. hreflang Link Tag Attributes <link> is an HTML attribute that can be used to communicate data to the browser and search engines about linked resources relevant to … Read more
What Is Hreflang? Hreflang is an HTML attribute that specifies a webpage’s language and sometimes the target geographical region. It’s useful if your website has the same webpage(s) in multiple languages. So search engines can determine which version of a page to show searchers depending on their location or preferred language. Semrush uses hreflang tags … Read more
Gary Illyes from Google said he has heard from the SEO industry that hreflang can be “annoying” and complex and confusing. So he is open to ideas on how to replace it and make it work for both small and really large websites. He wrote this on LinkedIn saying, “Things I’ve learned and heard in … Read more
Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see … Read more
Running into issues with hreflang? In this article, we go over the most common ones and show you how to fix hreflang tags with errors. Semrush’s Site Audit tool identifies tons of common hreflang errors and shows you exactly how to fix them. Try it for free. What Is the Purpose of Hreflang? Hreflang attributes are pieces … Read more
Do you have a multilingual website and want to ensure the right language version reaches the right audience? Hreflang tags are your international heroes! Think of them as tiny interpreters living inside your website code, whispering to Google exactly which language version to show each visitor. With hreflang tags, you can tell Google, “This page … Read more
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