Hreflang tags are an essential part of any international SEO strategy. They signal to search engines the language and regional targeting of your content, ensuring that your website is visible and accessible to your intended audience.
Blog / Technical SEO / Canonical or Hreflang? When to Use Them and Why Google is hands down smart enough to decide which version of a page to show to a searcher on its own. Yet, if you point to a certain URL and say “Please, show this one,” it will know for sure. Canonical … Read more
Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that languages/regions won’t mix).” Daniel_Howard posted an SEO issue where … Read more
We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings show that 67% of them have at least one issue. Let’s look at the most common issues you should actually care about. 56.3% have pages missing x-default … Read more
Blog / Technical SEO / Hreflang: Full guide for newbies Every day, millions of French users visit global websites like Amazon.com. Although the official page of Amazon.com is in English, users can still see text and product descriptions in French. This is because Amazon’s global website has a localized version for France, ensuring that all … Read more
Hreflang tags are an essential part of any international SEO strategy. They signal to search engines the language and regional targeting of your content, ensuring that your website is visible and accessible to your intended audience.
Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps direct users to the appropriate language and region-neutral URL when the site doesn’t support their preferred language and region. This feature can enhance URL discovery, … Read more
Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can also help with feeding Googlebot URLs that the poor thing otherwise might not see.” No, this is not new, as Gary said, but he thinks … Read more
Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for those with little understanding of more than one language. There’s also the added complexity of understanding specific language nuances and regional targeting which would only typically be understood by a native speaker or someone … Read more