Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier. Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots. They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves … Read more
Blog / Technical SEO / Mastering HTML H1 and Other Heading Tags for Better Search Rankings Imagine landing a webpage that’s just a wall of plain text—no clear sections, no guidance on where to find specific information, just an endless sea of words stretching from edge to edge. It’s confusing for readers and search engines … Read more
HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots. This can help to clarify the importance, nature, and order of content on … Read more
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags. … Read more
HTML tags are pieces of code you add to webpages to provide context to search engines. They help search engines determine what your site is about. HTML stands for hypertext markup language. It’s the language used by websites. Tags are also used to structure content. And define how it should be displayed in a web … Read more
What Is an HTML Hide Element? An HTML hidden attribute indicates the element is not yet or no longer relevant. If you mark an element as “hidden,” you’re telling browsers not to display it to users. Even if they’re using screen readers. The hidden attribute looks like this: <p hidden>This text should be hidden.</p><p>This text should not be hidden.</p> In the above example, the browser … Read more
HTML <link> tags help define relationships between resources on your website. In this post, we’ll explore what HTML link tags are, how to use them, and common mistakes to avoid when adding them to your site or webpage. What Is an HTML Link Tag? The HTML <link> tag is an HTML tag (a piece of … Read more
In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the … Read more
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that … Read more
Google does not read or use the content within your HTML comments for Google Search or ranking purposes. Google’s John Mueller confirmed this once again saying, “Googlebot doesn’t understand your HTML comments.” John said this on Reddit after he was asked about putting content in the HTML comments so that Google can read that content, … Read more
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