HTTPS (HyperText Transfer Protocol Secure) helps keep your website visitors safe and is non-negotiable for any modern website. It also has SEO and usability implications. Google uses it as a ranking factor and major browsers clearly mark sites without HTTPS as unsafe. In short: There are plenty of reasons to make the switch! However, switching … Read more
![What Is HTTPS & How Does It Work? [Explained]](https://static.semrush.com/blog/uploads/media/1f/4c/1f4ce126229aafd69d90f9900135a7ab/what-is-https-seo-sm.png "What Is HTTPS & How Does It Work? [Explained]")
What Is HTTPS? Hypertext transfer protocol secure (HTTPS) is an encrypted version of HTTP. Which is the protocol used to transfer data between web browsers (like Chrome) and servers (computers that host websites). When you visit a website that uses HTTPS, the connection between your browser and the website’s server is encrypted (meaning it’s scrambled) … Read more
Thinking about switching your website over to HTTPS? This guide covers the key differences between HTTP vs. HTTPS, the benefits of using HTTPS, and how to migrate from HTTP to HTTPS step by step. But before that, let’s cover some basics. What Is HTTP? HTTP stands for Hypertext Transfer Protocol. It’s a set of rules … Read more
Recent updates to Google Search documentation have led to speculation about the importance of HTTPS and Page Experience for search rankings. While these factors don’t directly influence rankings on their own, Google clarifies they play a role as part of a ranking “system.” This chapter explores Google’s new perspective on HTTPS and Page Experience, unpacking … Read more
The security of a website is more than a technical concern, it’s a fundamental aspect of a site’s success and its relationship with its users. With increasing threats to online security and privacy, providing a secure browsing environment has become a priority for both internet users and website owners. In this context, HTTPS (Hypertext Transfer … Read more
December 15, 2014 | Posted by Rank Ranger Several months ago Google emphasized the importance of switching a site to HTTPS for many reasons, including a possible ranking boost. So are they serving your HTTPS URLs in the SERPs? Check your Rank Tracker Dashboard for a special SERP icon to find out. … Read more
Nikola Baldikov The HTTPS connection protocol is a preferred standard for SEO-optimized websites. Google rewards it with a ranking boost as secure sites safeguard users’ confidential information. A 301 redirect from HTTP to HTTPS is a much-needed step regarding SEO’s technical efficiency. However, the complexity of these redirects turned them into a dreaded process for … Read more
June 23, 2015 | Posted by Michael Lerner For some time Wikipedia, Google’s highest ranking website has been planning a change in its domain protocol from HTTP to HTTPS. The same move Google made in 2011. It’s a common topic at Webmaster Forum Hangouts with Google’s John Mueller as well; HTTPS and secure, … Read more
December 22, 2015 | Posted by Joel Janovsky Over time Google’s way of measuring SEO friendliness has changed several times. The Panda, the Penguin, The Pirate, The Mobilegeddon – you name it. To provide its users with an even better experience, including online security – HTTP vs HTTPS – has been a trendy … Read more
May 11, 2017 | Posted by Shay Harel Some big news on the Google SERP in the month of April. The month saw some interesting SERP feature milestones that included HTTPS reaching new heights and AMP in organic results taking its first real dip. Of course, there were also a few SERP feature … Read more
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