The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. … Read more
Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max. … Read more
For your content to be impactful, search engines need to be able to find it and understand it. To increase the chances of it appearing in search results and reaching your audience. That’s where content hubs come in. They help you structure your content for both humans and search engine crawlers. Let’s go over exactly … Read more
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be … Read more
As we wind down 2023, it looks like we are getting a nice little holiday gift from the Sitecore Content Hub ONE product team. They just announced the long-awaited introduction of GenAI features into the product! Let’s crack this open and see what’s inside. What’s included Text fields (short, long, and rich text) now have … Read more
Today I am going to show you a way to implement redirects using Netlify’s redirects capability and Content Hub ONE as the underlying repository to manage the redirects. This technique can be implemented with any headless CMS (e.g. XM Cloud), however I decided to use Content Hub ONE due to the simplicity. Also, since Content … Read more
Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. Reddit designed the new courses to help advertises level up their knowledge of … Read more
In the dynamic realm of content management, workflow management emerges as the linchpin to ensure that the right content finds its way to the right audience at precisely the right moment. Workflow systems are indispensable for streamlining content creation, review, and publishing processes, ensuring efficiency and accuracy. In this blog post, we’ll delve into the … Read more
Amazing how these two play so well together! XM Cloud Components app brings a new revolutionary approach to building your pixel-perfect UI, with a rich toolset that covers almost any needs. With a Datasource feature, it can consume data structures of any complexity and so easily map fields from it to your bespoke front end. … Read more
Importance of a quality data: Many organizations, whether they recognize it or not, experience the effects of disparate data. High-quality data is the cornerstone on which success is built when a decision must be taken, or a plan needs to be put into action. The Master Data Hub steps in at this point. No matter … Read more
421
229
714
826
543