Earlier this week, we reported on some declines in the number of links reported in the Google Search Console links report. Well, it got a lot worse this morning, and now everyone is seeing huge declines in the link report. I am glad I captured a screenshot of my link count that day because today … Read more
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of leaked internal documents, which appear to come from Google’s internal Content API Warehouse, were shared with Rand Fishkin, SparkToro co-founder, earlier this month. … Read more
Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and … Read more
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and non-branded traffic can be recovered. It depends on the cause … Read more
Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported that the switch from CPC to CPM bidding in AdSense did not negatively affect publishers’ revenue. There are many threads of complaints from AdSense … Read more
Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase in the number of driving directions reported in that Google tool. Google wrote back then, and it … Read more
On December 20th, 2023, X user Lily Ray made a startling discovery on Google’s search results. She had looked up ‘Craiglist used auto parts’ on the search engine and soon discovered that every result in the top 20 was from spam sites. They weren’t cleverly veiled spam sites, either – just run-of-the-mill garbage sites that … Read more
Each year, marketers must navigate new SEO challenges. 2024 will be no different. Google’s methods for ranking web pages will continue to change. AI tools will affect how content is made. And increased competition means the lifespan of your content will become shorter than ever. Phew, that’s a lot to deal with on its own. … Read more
Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his … Read more
by Jim November 13, 2023 Welcome back! This week we examine the significant advancements in AI from OpenAI’s Developers Day, highlighting their impact on business and technology. It focuses on OpenAI’s enhanced affordability and capabilities, especially in the ChatGPT platform, and we introduce our innovative AI GPT tools like the Buyer Persona Generator and Competitive … Read more
421
229
714
826
543