Artificial intelligence (AI), natural language processing (NLP), and machine learning have revolutionized the way we create content, and continue to streamline the creation process. With tools that can churn out blogs, social media posts, and even entire articles in seconds, it’s no wonder marketers and writers are leaning on AI-optimized content. But, while AI is … Read more
As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material. This article explores how you … Read more
AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to … Read more
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive … Read more
Terakeet’s content strategy leaders undertook a testing project to assess the AI content options on the market and how they compare to human-driven content creation. The idea was to determine where AI hits its limit, where humans excel most, and how humans can leverage the power of AI for maximum impact. We’re sharing the methods… … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. When we turn up to work, … Read more
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational … Read more
In the 1980s, psychology professor Robert Cialdini wrote “Influence: The Psychology of Persuasion”. Cialdini gave us unique insights into the science of human behavior. Fast forward thirty years later. We’ve applied the principles guided by Cialdini’s research to an entirely new platform: the world of human behavior in digital marketing. Today, we’re all dabblers in … Read more
421
229
714
826
543