Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. This article uncovers how these specific behavioral concepts can enhance your SEO and conversion rate optimization (CRO) efforts by … Read more
Over the last year, distinguishing between human and AI-generated content has become a bit of a nightmare – sorry for all the teachers and professors out there! AI writing is revolutionising the content landscape, making it important to recognise the nuances that set it apart from human authors. This guide from our content marketing agency … Read more
Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California. You can see a side view of this art project shows a human silhouette of sorts. I have not seen this yet but I am not sure if this is new at the Google office. I spotted this on Instagram. This … Read more
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last *****. Danny Sullivan wrote, “right now, there are well-recognized issues with AI-generated content, so human oversight … Read more
Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people … Read more
Updated on 2/1/23: OpenAI’s AI content detection tool (AI Text Classifier) was added to the list. GPTZeroX was also included (an upgrade to GPTZero).Updated on 1/10/23: GPTZero was added to the list of AI content detection tools (created by a Princeton University senior).Updated on 12/29/22: Content at Scale’s AI content detection tool was added.Updated on … Read more
Sharing is caring! I have a Google Speaker at home to perform some searches and listen to some music. Google has been granted patents on automated assistants that tell us more about how they work. The search input approach that automated assistants use is different from what I am used to using a desktop computer … Read more
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