High-quality content is the lifeblood of online success. But who are we truly writing for? Is it the search engines, with their ever-evolving algorithms, or the human readers who will ultimately consume our work? The answer, thankfully, isn’t an either/or proposition. It’s a matter of finding the sweet spot between writing for people (who crave … Read more
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, … Read more
Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the … Read more
If you’ve ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you’ve come to the right post. Alexis Sanders shares her own guide on how to learn machine learning, detailing the pros and cons through the viewpoint of a beginner. Read the full post on the Moz Blog … Read more
Listen up, content marketers! Are robots about to take your job? Don’t panic just yet. Listen to the new episode of What If? So What?, where Jim and Kim talk with Eve Sangenito, principal of digital marketing & customer experience consulting at Perficient. In this episode, they investigate the depths of generative AI and its … Read more
Sharing is caring! How Automated Assistants Work Using Natural Language Input? Humans may engage in human-to-computer dialogs with interactive software applications referred to herein as “automated assistants.” For example, humans (who, when they interact with automated assistants, may be referred to as “users”) may provide commands, queries, and requests (collectively referred to herein as “queries”) … Read more
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