For over a decade now, I’ve been talking about Google adding an automated action viewer to Google Search Console to accompany the manual action viewer. This would provide a way to see if a Google Search ranking algorithm negatively impacts your site’s performance. Danny Sullivan, the Google Search Liaison, said on X last ***** that … Read more
There is a thread on Reddit asking site owners how they are dealing with the new various Google updates and the associated traffic drops. One Redditor responded that he would go from 500 articles to 5,000 articles written using AI to make up for the traffic drop. In which Google’s John Mueller responded, “this is … Read more
Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed that Google was changing the title elements on their webpages, most of the time removing the site name from the title. That seem to indicate … Read more
Google’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in most cases. When John was asked if one should disavow links based on those pages being under a certain score from a third-party tool, John … Read more
The psychology of innovation is like any other area of life where our brains and emotions simply get in the way of our progress. Even when we are aware of the pitfalls, they are unavoidable. Our brains are wired to fall into these traps. I recently wrote a blog post about harmful innovation myths, and … Read more
TL: DR – Probably Not. Even if it’s working in the short term, you are running a considerable risk. Executive Summary if you don’t feel like reading all of this: Yes – things with AI & Chat in Search are moving really, really fast. Google has stated AI content is SPAM. Then they released updated … Read more
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