Last week we covered how Google’s John Mueller cautioned about using Google Trends for content ideas. Google’s John Mueller also agreed that this can be an issue for Google Search’s people also ask (PAA) feature. When Glenn Gabe noted PAA falls into this bucket, John Mueller agreed by saying “Definitely them too.” Glenn Gabe wrote … Read more
Google’s John Mueller cautioned about relying on and overusing Google Trends for content ideas and generating content for your website. John said that it is “easy to go overboard with tools like these” and that he wants to “caution” about using these tools. This came up in his SEO news video at the 3:28 mark … Read more
Marketing for dispensaries can be tricky whether you’re just starting with a small business or you have a chain of locations. With strict regulations and growing competition, it’s important to stand out. A well-planned marketing strategy builds brand identity, connects you with your audience, and grows your customer base. Here are some innovative ideas for … Read more
Social media has become an undeniable force in shaping consumer behaviour across the globe, and Australia is no exception. Gone are the days of simply connecting with friends and family online. Today, social media platforms have morphed into bustling online retail marketplaces where Australians actively research products, compare options, and ultimately, make purchasing decisions. Here’s … Read more
Does your website’s content scratch every itch your target audience has? If it doesn’t, you could be dealing with a content gap, which is more common than you might think. A content gap occurs whenever there’s a difference between the type of content your audience wants and the content actually provided on your website. In … Read more
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce … Read more
Ever wished you had the magic to effortlessly fill your content calendar with topics your audience will ****? Maintaining a steady flow of fresh and engaging content is important for capturing and retaining your audience’s attention. However, the challenge of consistently coming up with new content ideas can be exhausting. Well, here’s the next best … Read more
Most business owners get so caught up fighting fires in their business that they run out of steam when it comes to social media. After all, it takes a small army to create posts, polish images, shoot and edit videos, and post frequently across multiple channels. Not to mention, responding to audience comments and questions … Read more
What Is a Blog Niche? A blog niche is the topic or subject your blog focuses on. It’s the overarching theme that unifies all of your blog content. For example, a blog about vegan recipes would be in the “vegan food” niche. While a blog about hiking and backpacking gear would be in the “outdoor … Read more
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is *** news, like the recent Google Search leak, but there are also pieces of content that are so powerful, useful and … Read more
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