What Is Search Intent? Search intent is a user’s main goal when they enter a query into a search engine, which could be to find information about a specific topic, to visit a particular webpage, or to make a purchase. Think about it this way: Each search query implies a question or task the user … Read more
What Is Keyword Intent? Keyword intent (also known as search intent) is the reason why a user enters a specific term into a search engine. For example, when someone searches “buy chia seeds,” the intent behind that search is probably to make a purchase. But someone searching “what are chia seeds” probably just wants to … Read more
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. In this article, I’ll share seven … Read more
Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions, with 83% of online users reporting that they expect websites to load in three seconds or less. Google sets the bar even higher, requiring a … Read more
Does your current SEO strategy account for seasonality? If not, your digital marketing program has a big problem! Source link
The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m … Read more
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential … Read more
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and … Read more
If you own a business, you know your target market heavily influences your product and marketing decisions. If you don’t reach the right market, you risk not making a good return on investment (ROI) and missing other business goals. In this blog post, we’ll delve into the meaning of target market and provide tips to … Read more
If you’ve been around SEO for a while, you know that Google doesn’t look at guest posts the same way that it did in 2014. You probably also know that in the SEO community, there are a few different opinions on what it takes to find a high-quality guest post placement. Luckily, here at the … Read more
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