Manually sorting through your keyword universe to categorize search terms and then working out how much value they drive from the market will take time you often don’t have spare. Not only is this an extremely long manual process, but how do you know where to focus your efforts next? Where will you get the … Read more
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal. So you’ll have to use that concept to guide the policy for planning any link building campaigns. … Read more
March 18, 2014 | Posted by Shiri Berzack Google Search Results are forever changing and revamping and currently include a variation of types of results that can be displayed on a SERP (Search Engine Results Page). At Rank Ranger we understand the importance of knowing exactly how your results are being displayed and have … Read more
What Is Thin Content? Thin content refers to website pages that offer visitors little or no added value. In other words, they don’t answer search intent or help users complete a task. Thin content pages can have a low word count. But they can also be long posts that are: Poorly written (lots of errors … Read more
The recipe for Internal keyword cannibalisation: Duplicate optimisation and theming – Example product search “Brighton Hotel” Above I am using Hotels as an example of product keyword cannibalization, but this could be relevant for any product line. Based on the profile of each Hotel (above), Google likely won’t be able to decipher which product to … Read more
Has one of your web pages disappeared from Google’s SERPs entirely? Or maybe you’re having trouble getting a page to rank even though it features outstanding content and is well-optimized for SEO. Either way, you’re experiencing Google ranking issues, which are far more common than you might think. There are countless on-page and technical SEO … Read more
Key Points Customer needs are the various motivations for customer desire that lead up to a conversion or purchase decision. Some of the most common customer needs include price, trustworthiness, value, user experience, empathy, and more. When you fully understand your customer, you truly know what they need and want, and ultimately, can deliver that … Read more
Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). E-E-A-T: Google’s quality … Read more
Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and … Read more
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