As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of … Read more
What Is Brand Identity? Brand identity is a combination of elements like the logo, colors, typography, and visuals that represent the brand. But it’s not just about looks. It also includes the brand’s personality and values. And how it’s perceived. Brand identity is the DNA of your brand. It’s what makes your brand unique, recognizable, … Read more
Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue ad badges (in more styles) and gold ad badges but now Google is testing writing it out, instead of showing the badge. As a reminder, … Read more
In June, we reported that Microsoft Advertising would require advertiser identity verification. Well, Microsoft posted an update relaxing those requirements in a big way. Microsoft previously said advertiser identity verification was required for all customers prior to 1 August, to continue showing ads globally. “After additional review and consideration, our approach to unverified advertisers has … Read more
July 8, 2020 | Posted by Mordy Oberstein I’m about to commit web content suicide with a long-winded introduction that doesn’t just get right to the actionable takeaways you’ll get by reading this article. Wanna watch a car wreck?…. I never really thought I had much to say about brand marketing or creating … Read more
Reddit will soon begin using self-disclosed gender identity to personalize ads on the platform. The goal of this change is to ensure that the content you see on Reddit – including advertising – is as relevant to the user as possible. Implementing the new changes. The change will be implemented on April 24, 2023. Reddit … Read more
421
229
714
826
543