Google’s Web Crawler Fakes Being “Idle” To Render JavaScript

Google’s Web Crawler Fakes Being “Idle” To Render JavaScript

In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve webpage rendering. The podcast features Zoe Clifford from Google’s rendering team, who discussed how the company’s web crawlers deal with JavaScript-based sites. This revelation is … Read more

Google’s auto-pause for idle keywords: overreach or overdue?

Google’s auto-pause for idle keywords: overreach or overdue?

A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans … Read more

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