Blog / Technical SEO / Mastering HTML H1 and Other Heading Tags for Better Search Rankings Imagine landing a webpage that’s just a wall of plain text—no clear sections, no guidance on where to find specific information, just an endless sea of words stretching from edge to edge. It’s confusing for readers and search engines … Read more
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to Rand Fishkin: ‘For most small and medium businesses and newer creators/publishers, SEO is likely to show poor results until you’ve established credibility, navigational demand, and a strong reputation among a sizable audience.’ In other words, if you … Read more
Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about third-party spam scores and their relation to how Google ranks websites. What’s A Spam Score? A spam score is the opinion of a third-party tool that reviews data like inbound links and on … Read more
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again. In a thread on X, John … Read more
A site owner posted on Reddit his concerns after noticing “hundreds of thousands” of backlinks from “AI-generated blog posts” directed to his or her site. John Mueller from Google said those links can be ignored and the posts might not be AI-generated anyway, not that it matters. The concerned site owner wrote: Hi u/johnmu We … Read more
Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. 1. Everyone’s using ChatGPT (and other AI tools) to write content If you give ChatGPT a title and ask it to write a blog post, it will—in seconds. This is … Read more
Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. The notification, which was triggered by a technical fault, was issued just hours before the Thanksgiving holiday, causing some marketers to “freak out”. Google confirmed the error shortly after and reassured advertisers to disregard the message. Why we care. … Read more
Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results. Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help … Read more
SEO is about to be taken seriously. And share of search is how we’ll make it happen. Let’s find out why. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The concept of share … Read more
Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it. There are times when following the Google rules and optimizing content feels…boring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write what’s on your mind … Read more
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