Google recently held an event in which they invited a small group of website owners who had been impacted strongly by the helpful content system. I’ll recap some of the great blog posts and tweet threads written about this. Then, I’d like to think upon what we can learn from what Google representatives said. The … Read more
Google core updates, such as the August 2024 core update, seem to directly impact if a site shows in the Google AI Overviews or not. Google did say quality is a benchmark for showing in the AI Overviews, plus we know featured snippets, rich results, and many other search features are all impacted by Google … Read more
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows … Read more
Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites impacted by the September Helpful Content update may still have a chance of seeing some form of recovery with Google’s next core update. Travel blogger Katie Caf Travel has been working hard on improving her site, and … Read more
Dear Google. If you are reading this, I’d ask that you do more to help the business owners who have been impacted by the March Core Update and September helpful content updates to understand what is happening or what direction to take. I know so many good, hardworking people who are struggling immensely right now … Read more
As you know, the September 2023 helpful content update was brutal to many small site owners, bloggers, SEOs and others. Some of these folks were desperately waiting for a recovery and were hopeful that this March 2024 core update (which is still rolling out) would result in a recovery. But it does not appear that … Read more
Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update announced). That’s unless significant changes to the system are implemented (like expanding to additional languages or other major changes implemented). As … Read more
This week’s Ask an SEO question comes from Nicole, who writes: “How do you think this (Helpful Content) update and the language Google is using around it will impact the SEO industry and how SEO is perceived within the marketing field?” Thanks, Nicole – interesting question. Understanding The ‘Helpful Content Update’ As SEO pros, we … Read more
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