We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search results correlates with a 12 percentage point decrease in Paid click-through rates (CTR). Notably, however, AIOs appeared for only 7% of the Paid Search dataset, accounting for just 2.2% of total impressions.
Since launching AI Overviews (AIOs) in May, these generative AI search features have been top of mind for search marketers to understand how these new features can impact organic and paid search efforts. While benefiting the users by immediately providing information that doesn’t require a click, AIOs disrupt the traditional search behavior of users.
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of … Read more
This morning at 1:48 am ET, Google confirmed a Google Search ranking bug impacting a large number of the Google Search results. Google wrote, “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.” Google said they found the root cause and said the issue is completely unrelated … Read more
In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “The Biggest Reputation Issues Impacting Brands in 2024,” examines four specific types of crises that brands have faced in … Read more
Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish new messages within the platform’s privacy and messaging area. Why we care. If you’re seeing error messages when creating and publishing new messages in AdMob, be assured that the issue lies on Google’s end, not yours, … Read more
The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads at the top of the SERP accompany SGE snippets more often … Read more
Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured that the problem lies with Google Ads, and they are actively working to … Read more
Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still access the platform, they will experience error messages, high latency, or other unexpected behaviors. Why we care. If your campaign is affected by these issues, rest assured that the problem is on Google … Read more
Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others are still experiencing issues. Why we care. Publishers experiencing difficulties with Ad Manager, including error … Read more
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