Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted by Barry Schwartz. Ranking improvements possible? Schwartz pointed out examples of websites impacted by recent Google algorithm updates to Sullivan. … Read more
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and … Read more
The direct written premiums in the US auto insurance market are projected to reach $390 billion by 2030 according to McKinsey & Company. Companies that win auto insurance customers can grow revenue per customer even more by bundling in additional products like homeowners, life, and pet coverage. If you factor in the multi-year lifespan of… … Read more
What Is Error 404? An HTTP error 404 occurs when the web server cannot find a resource (like a webpage) at a certain URL. This can happen if: The user has used the wrong page URL, e.g., by making a typo in it The website owner has deleted the resource and it’s no longer available … Read more
Someone on X (formerly Twitter) asked if domain age impacted search rankings. Google’s John Mueller sets the record straight. The person asking the question tweeted: “Does the age of a domain name impact Google search rankings?” SEOs have for a long time noticed that older domain names correlate with top rankings. But correlations are generally … Read more
The emergence of ChatGPT and other generative AI technologies has caused a significant shift in the SEO landscape, raising important questions about their impact on enterprise SEO. Source link
Google’s experimental conversational AI, Bard, didn’t have a seamless launch. The astronomical buzz around Open AI’s ChatGPT undoubtedly created a sense of urgency at Google to get its alternative out the door. However, the promotional video for Bard contained misinformation that was quickly and easily disproven. Consumers and stakeholders were unimpressed, and the gaff caused … Read more
Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. As more users stay home and avoid public places, we understand that there is a shift in online behavior. We have examined these initial … Read more
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