![PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2024/10/mobile-first-indexing-problems.jpg "PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]")
In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in … Read more
Google’s John Mueller responded to questions around image SEO, specifically explaining that while the image itself and the alt text is useful, so is the page that image is embedded on. This is all useful for Google to know the relevance of an image based on a specific query. John said when it comes to … Read more
![The Importance of Topic Authority in the Age of AI [Webinar]](https://www.seoclarity.net/hubfs/TO6332~1.png "The Importance of Topic Authority in the Age of AI [Webinar]")
In today’s rapidly evolving SEO landscape where AI is reshaping search, mastering topic authority is more critical than ever for keeping up with Google’s Core Topicality Systems and boosting organic traffic. Source link
Online store visitors are expecting quick and seamless shopping experiences. Pages need to load fast. Checkout processes must be efficient. And products are expected to arrive in a matter of days. Delivering on these expectations can be challenging. But a strong technical foundation and optimized ecommerce architecture make it possible to satisfy shoppers and grow … Read more
XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling … Read more
Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more
WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’s a dedicated Accessibility Team that provides expertise and further improves WordPress … Read more
The importance of content in SEO comes from one key fact: you can’t be visible to search engines—or your audience—without it. Content signals to search engines like Google that you’re worth recommending, allows you to get in front of your target audience, and offers you tremendous opportunities to grow your business. What Is Content? Content … Read more
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When … Read more
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta … Read more
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