As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to unlock search engine visibility and increase your organic rankings and traffic. While many marketers are familiar with basic SEO tactics, not all understand the … Read more
Google is a search engine that sees billions of searches every day. Many of those search queries represent potential buyers. And if your brand is represented well in the search results, it’s a huge business opportunity. In this article, we’ll go over the importance of SEO and what benefits you can expect. But let’s start … Read more
Keyword research is the process of identifying the keywords and phrases that people are using to search for information online. It is one of the most important aspects of SEO, as it helps you to create content that is relevant to your target audience and that will rank high in search engine results pages (SERPs). … Read more
As a legal professional, identifying and targeting your ideal client is essential for the success of your law firm. By understanding the specific needs and pain points of your target audience, you can create a more effective marketing strategy and increase your chances of converting potential clients into paying customers. In this article, we will … Read more
As a small- or medium-sized business owner in Canada, you’ve likely focused your SEO efforts on Google, the dominant search engine in the market. While Google undoubtedly remains a critical platform for online visibility, it’s important to recognize the potential benefits of optimizing your website for Bing as well. With Bing recently surpassing 100 million … Read more
Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is … Read more
Security threats loom over everyone working online, especially digital marketers who manage multiple websites, content channels, and social media accounts. A serious breach could expose both business and client information, impacting the bottom line of all those involved. As cybercriminals come up with novel ways of stealing private data, the importance of web security in … Read more
What is inclusive marketing? Inclusive marketing is a type of marketing and technique that highlights, incorporates, and attempts to represent all the differences and diversity of the real world. It understands that real people have multiple identities. Inclusive marketing differs from earlier forms of diversity-based marketing because it includes: Appearance Age Gender identity Sexual orientation … Read more
Jeff Smith Jeff Smith joined the seoClarity team in 2022 as the VP of Product, Technical SEO and has been working in SEO since 2003. Fun fact: Jeff was actually a repeat client since 2007! He is a technical SEO expert and brings a deep well of knowledge to the team about SEO testing. Outside … Read more
Consistency is key in social media marketing. In fact, many factors can contribute to a brand’s success in social media, but perhaps one of the most valuable is content consistency. From social media and blogging to responding to customer reviews and replying to emails, your content needs to maintain a consistent voice, tone and style. … Read more
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