SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your … Read more
Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the blog. They’re interlinked, but the page path doesn’t follow the ideal director of primary-topic/sub-topic/sub-sub-topic.” This is a great question and … Read more
What Is Fresh Content? Fresh content in SEO refers to recent content (blog posts, videos, etc.). And that newness becomes important when the content is relevant to timely search queries like those about breaking news. But fresh content that addresses a timely query doesn’t have to be a newly published piece. It can also be … Read more
Google algorithm updates are a constant occurrence, and understanding how they impact your website is crucial to maintaining a strong online presence. After all, these updates can significantly affect your search engine rankings, organic traffic, and overall website performance. In this blog post, we briefly examine why it is crucial to track Google algorithm updates … Read more
Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google’s Martin Splitt said in a video yesterday, “also core web vitals aren’t as important as some people might think.” He added, “they are they are not irrelevant though but do not over focus on these things.” This came … Read more
Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, a review, a news story, an image, or a video. The other core function of search engines is to retain … Read more
What Is a Dofollow Link? A dofollow link is a regular hyperlink that doesn’t have a special attribute like “nofollow,” “ugc,” or “sponsored.” These links allow search engines to crawl them (i.e., scan to understand) and pass on link equity (i.e., ranking strength) to the linked site. Helping improve the linked site’s search engine rankings. … Read more
Keyword metrics are essential data points that tell you whether a keyword is worth targeting. You can find keyword metrics using keyword analysis tools like Keyword Overview. They look like this: Keyword metrics are important because not every keyword you find will be worth creating content for. Some will be irrelevant to your audience. Many … Read more
Kalpesh Guard Kalpesh Guard is the co-founder and CFO of Actonia Inc./seoClarity, a leading SEO technology company. Kalpesh helps clients maintain an edge in the ever-evolving search marketing industry. His expertise has established seoClarity as the successful SEO technology company it is today. Source link
What Are Ad Impressions? Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for exposure. It tells you the number of users that could have seen your ad. Whether they noticed it … Read more
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