HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags. … Read more
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.” Gary reportedly said, “We need very few links to … Read more
In website design, two major factors drive nearly every decision: search engine optimization (SEO) and user experience. The difficulty comes from achieving the right balance between both. If you want your website to rank well on search engines like Google, you’ll need an SEO-friendly website with keyword-rich content, optimized metadata, and high-authority backlinks. But if … Read more
This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization. … Read more
Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar trend: … Read more
The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, shaping a new age in the SERPs. However, link building is still relevant and has … Read more
What Are Google Ads Impressions? Impressions on Google Ads count the number of times your ad is shown to users on Google or any other site on the Google Network. Users don’t need to click on your ad for it to count as an impression. There are three types of Google Ads impressions. Search impressions: … Read more
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