Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked around and said why the contact and about us pages were useful. Needs To Convince Company To Add Contact & About Us Pages @jaclynbrandt tweeted … Read more
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax campaigns these days. Thomas Eccel told me on X that you can now “import your Pmax and sync your whole Google Merchant … Read more
Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through … Read more
At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s search technology, as we are witnessing their experimentation and learning processes as they happen. Our Ultimate Guide to SGE has been regularly updated with our findings, … Read more
“OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo … Read more
In the 1980s, psychology professor Robert Cialdini wrote “Influence: The Psychology of Persuasion”. Cialdini gave us unique insights into the science of human behavior. Fast forward thirty years later. We’ve applied the principles guided by Cialdini’s research to an entirely new platform: the world of human behavior in digital marketing. Today, we’re all dabblers in … Read more
Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm. Countless independent studies in the SEO industry have proven the impact of backlinks on organic search performance. Now here’s the cool part: We’ve gathered all of these industry studies in one spot for you. Let’s dive in. Proof … Read more
Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And why is it important for your SEO? In this article, we answer these questions. On top of that, we’ll discuss what you can do to improve the keyword density of your content so you score … Read more
Have you ever wondered what makes your website appear on the first page of Google? Or why do some pages attract clicks while others are lost? SEO metrics play a role here, offering insights into various aspects of your online performance. They track key indicators such as organic traffic, keyword rankings, backlinks, and user engagement, … Read more
What Is SEO Authorship? In SEO, authorship refers to the idea that Google has some interest in who created a piece of content, perhaps as a means of establishing credibility and trustworthiness of the content. Source link
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