Google’s John Mueller explained why some links that you think are important might not be that important for search ranking purposes. He responded to a question on Reddit asking why an important link is not shown by the third-party link trackers. The person asked, “I have the most important (parent company) domain linking to the … Read more
A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from how some in the search community consider which page is most important. It’s commonly understood that links play an important role in telling Google what … Read more
What Is Data-Driven Marketing? Data-driven marketing is the process of gathering and using data to inform marketing decisions and personalize the customer experience. This data often revolves around consumer demographics and behaviors, enabling marketers to reach the right people, in the right place, at the right time. Here are some examples of data-driven marketing: Targeting … Read more
Not all organic traffic is created equally. Source link
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more
Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility. With over 100 … Read more
Google is launching a new Google Maps search results interface that brings to focus the photos that are associated with Google Business Profile listings. Google is calling this a “photo-first” search result listing interface that is going live this week in France, Germany, Japan, the U.K. and the U.S.. What it looks like. You can … Read more
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update in September, then the October broad core update, and also sandwiched in a spam update which overlapped the October core … Read more
In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings using local citations, Google My Business (GMB), proximity, … Read more
Google posted on Twitter “we recommend not adding meaningful content or symbols using ::before or ::after CSS pseudo-elements.” Google said such content “might not be used for indexing your pages.” Note, this is not a change to how Google Search works, it is just now mentioned in the documentation. Google added that it “clarified in … Read more
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