The security of a website is more than a technical concern, it’s a fundamental aspect of a site’s success and its relationship with its users. With increasing threats to online security and privacy, providing a secure browsing environment has become a priority for both internet users and website owners. In this context, HTTPS (Hypertext Transfer … Read more
From small businesses and sole traders to large companies, every business with an online presence should be doing Blog SEO. And every business should have an online presence! We’ve published several blog articles in the past about blogging for business and why it’s so important for your online visibility, brand identity and reputation, customer engagement, … Read more
Kateryna HordiienkoResearch Editor at Serpstat The most important part of any work is analyzing the results. It allows you to evaluate the effectiveness of decisions made, identify mistakes, and adjust the further action plan. The modern approach to business analytics involves using top key performance indicators — KPI metrics. These are often quantitative indicators that … Read more
There are countless marketing channels out there. Why should you focus on content marketing over the rest? We go through seven reasons why. 1. Content marketing helps nurture and convert leads If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t … Read more
August 13, 2014 | Posted by Rank Ranger White Label SEO reporting was created to free up time for digital marketing agencies and website optimization companies to do what you do best – marketing and site optimization. What is White Label? White Label is a common term used for a product or … Read more
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last *****. Danny Sullivan wrote, “right now, there are well-recognized issues with AI-generated content, so human oversight … Read more
What is SEO (search engine optimization)? SEO refers to the practice of increasing both the quality and quantity of website traffic. Simply put, it helps boost your brand’s visibility on popular search engines such as Google, Bing, Yahoo, Yandex, etc. Despite the acronym “search engine optimization,” it is much more related to people than search … Read more
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility, and search rankings. But first, let’s define semantic HTML and how it works. Semantic HTML 101 Semantic HTML elements provide meaning and structure to web … Read more
December 28, 2017 | Posted by Mordy Oberstein Another year in SEO has come and gone and it’s time to look back at the stories that helped shape the industry in 2017. From algorithm update bombshells to ever-morphing ad abilities and a hint of mobile-first madness, 2017 definitely had a flavor all of … Read more
In today’s world of digital marketing, crafting an engaging headline has become more important than ever before. With the average attention span of people decreasing, it has become essential to grab their attention with a headline that captures their interest in a matter of seconds. We use headlines in blog posts, advertising copy, landing pages … Read more
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