February 26, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Assuming a site is not super slow, which is more of … Read more
Have you wondered if keyword research is important? Here’s the thing… Keyword research is the foundation of any SEO writing campaign. Researching keywords helps you write content that connects with your target reader and makes your content easier to find in Google. If you don’t add keywords and phrases to your content, your page won’t … Read more
No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search is the primary driver of website traffic Look at these SEO stats: 53.3% of all website traffic comes from organic search. 92.96% of global traffic … Read more
Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete … Read more
In the early years of SEO, directories were a popular ranking tactic. They were a very popular way of obtaining links for a number of reasons. Not only was it very easy to submit websites to dozens of directories at a time, but it was also a low-cost tactic and it worked. Google even encouraged … Read more
The Internet is a powerful business tool when wanting to place your company’s digital content within reach of the right people across towns, states, or anywhere on earth. If you are not using digital marketing to get your brand in front of your target audience, you are missing out on a significant number of potential … Read more
Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content … Read more
![What is E-E-A-T? [Why is E-E-A-T Important for SEO in 2023]?](https://cdn.seoinc.net/wp-content/uploads/2023/02/Google-E-E-A-T.png "What is E-E-A-T? [Why is E-E-A-T Important for SEO in 2023]?")
E-E–A–T stands for “Experience, Expertise, Authoritativeness, Trustworthiness. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on websites. E-E-A-T is an essential aspect of Google’s search algorithm, as it helps determine which websites should rank higher in search results based on the credibility … Read more
Each month Oracle provides “What’s New” publications describing new features across the EPM Cloud stack. Within this publication, Oracle also provides notices about important changes either applied to that month’s release or planned for the future (the intent being to give customers ample time to plan for & address the change). We highly recommend service … Read more
Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb … Read more
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