Improved

The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

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The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, … Read more

Reddit unveils Ads Manager updates for improved community targeting

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Reddit unveils Ads Manager updates for improved community targeting

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care. The enhanced features in Reddit’s … Read more

TikTok launches new tool for improved insight into customer journey

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TikTok launches new tool for improved insight into customer journey

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. By having a clearer picture of how customers … Read more

Google September 2023 Helpful Content Update Rolling Out With Improved Classifier

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Google September 2023 Helpful Content Update Rolling Out With Improved Classifier

Last ***** at about 4:20 pm ET, Google began to roll out an update to the Helpful content system – the Google September 2023 Helpful Content Update. What is new is not the part about finding hidden gems (that will come later) but a new “improved classifier.” Google wrote on X, The September 2023 helpful … Read more

TikTok pilots new ad-targeting tech that offers improved data security

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TikTok pilots new ad-targeting tech that offers improved data security

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into … Read more

Insight Graph: Improved Google Search Metrics | Rank Ranger

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Insight Graph: Improved Google Search Metrics | Rank Ranger

October 28, 2015   |   Posted by Joel Janovsky This week’s massive platform and site update gave the Insight Graph a new user interface and a boost in Google Search metric options with the addition of Event Tracking from Google Analytics search traffic data and a set of AdWords and Search Console KPIs. Google … Read more

LinkedIn SEO: Optimize Your Profile for Improved Visibility

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LinkedIn SEO: Optimize Your Profile for Improved Visibility

Like Google, LinkedIn itself can act as a valuable search engine. In this article, you’ll learn how to leverage LinkedIn SEO to increase your visibility and reach more of the right people. What Is LinkedIn SEO and Why Is It Important? Search engine optimization (SEO) on LinkedIn means improving your profile (or your company’s page) … Read more

Google Search Console Improved Video Indexing Reporting

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Google Search Console Improved Video Indexing Reporting

Google has released a Search Console update to improve the video indexing reporting. Google said this will provide you with more specific issues with clear actions to help you make your videos more prominent on Google Search. Instead of just showing the “Google could not determine the prominent video on the page” error Google will … Read more

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