Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive … Read more
Business ideation has always relied on brainstorming sessions. We put smart people in a room and hope something sticks. But this old process can be time-consuming, subjective and limited by memory capacity, attention spans and our incapacity to analyze vast amounts of data. And while ideation can be about big enterprise initiatives, it’s also about … Read more
When you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone. … Read more
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