In the long term, the way you get more organic traffic is this: create more content about stuff people are searching for and build links. The problem is that it takes time. If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics … Read more
Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant … Read more
Search engine optimization (SEO) techniques help your content rank higher on Google, Bing, and Yahoo. But they can also help your Instagram profile appear higher in the app’s search results. In this article, we’ll look at how Instagram ranks profiles and content. Plus, we’ll walk through six ways to boost your overall visibility on the … Read more
Google has added a new section to the Google Discover documentation to explain three reasons why Google Discover traffic may drop. Those three reasons include changes in interests, content type changes and updates to Google Search algorithms. Google also said, “Traffic from Discover is less predictable or dependable when compared to keyword-driven search visits. Given … Read more
United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that features top Google executives from Search, Chrome and Ads hatching plans for pumping up ad revenues before the end of the quarter. At one point … Read more
Website traffic is the lifeblood of many online businesses. But how do you actually check it? And most importantly, how do you improve it to grow your business? That’s what this guide is all about. In this post, we’ll cover how to check your and your competitors’ website traffic. As well as tips for improving … Read more
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC … Read more
Ecommerce website optimization is about one goal: increasing revenue. Luckily, there are many paths to revenue, from high-quality traffic and conversion rate optimization (CRO) to average order value (AOV). In this guide, we’ll explore 12 strategies for optimizing your site to grow your ecommerce business. Combined, these strategies will help you generate more traffic, conversions, … Read more
Starting in July, some sites are seeing an increase in canonical pages errors shown in Google Search Console, with Google choosing different canonical pages than the ones declared by the website. In most cases, Google’s chosen canonical pages don’t make sense. It does look like this issue has resolved, but I thought it was worth … Read more
Introduction I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches. I’m going to share with you how my team and I took a low-authority website and put our foot on the gas to get it moving … Read more
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