Here’s a not-so-little secret: over 84% of surveyed marketers recognize the power of influencer campaigns. However, it’s not celebrity endorsements stealing the show anymore. It’s the micro influencers—those smaller, more relatable voices—who are truly capturing the spotlight and driving deeper audience engagement. With the right partnerships, micro influencers can increase a brand’s awareness and even … Read more
Micro influencers may have a small audience but they can have a big impact on your marketing strategy. Working with these more niche influencers helps you build deeper relationships with your audience. They’re ideally suited to help your brand deliver engaging content, boost your credibility, and drive conversions. However, their lower visibility on social media … Read more
Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, trusted local influencers to help boost online authority and visibility and grow the business. This approach enables businesses to tap into established community voices, build trust, … Read more
The influencer marketing industry is booming, projected to grow from USD 13.86 billion in 2023 to USD 139 billion by 2031. According to Sprout’s 2024 Influencer Marketing Report, influencer content being consumed 13.2 times more than traditional media, with almost half of consumers making purchases at least once a month because of influencer posts and … Read more
YouTube influencers can be a key part of a successful marketing strategy. Not only can they help promote your brand, but they can increase your audience reach on one of the biggest content platforms out there. Most importantly, the right influencers are relatable, trustworthy and get your target audience’s attention. Sounds good. But what about … Read more
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to … Read more
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances of KOLs in digital PR for SEO, underscoring their importance in building a real-world reputation that can influence ranking factors, particularly in specialized fields. I … Read more
Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. … Read more
What Is Influencer Marketing? Influencer marketing is a tactic that involves businesses partnering with individuals who have large, engaged social media followings. With the goal of increasing brand awareness and reaching new audiences. For example, clothing brand ****, Bonito partners with local influencers worldwide. And it’s really paid off. According to Traffic Analytics, they get … Read more
Anna KravetsProduct Marketing Manager at Serpstat ChatGPT SEO plugin extends the capabilities of the chatbot for SEO content creation. How do you use the Serpstat SEO plugin to create texts that drive traffic? Why do regular AI-generated texts don’t attract visitors? What tasks can you solve with this plugin? Find out in the article. What … Read more
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