Influencing Shopping Lists with Gen AI for Consumer Goods / Blogs / Perficient

Influencing Shopping Lists with Gen AI for Consumer Goods / Blogs / Perficient

What makes a consumer buy a product from one brand over another? The answer used to be brand loyalty and quality of product, but the landscape for consumer goods companies has recently flipped upside down. Anymore, consumer goods companies gain and retain loyalty from customers because of the experiences they provide. Thankfully, generative AI has … Read more

Customer Touchpoints: Influencing the Buyer’s Journey

Customer Touchpoints: Influencing the Buyer’s Journey

Key Points Customer touchpoints include all of the interactions a customer has with a business or brand throughout each stage of the customer journey, from awareness to point of sale. Every touchpoint influences how customers feel about your brand — their trust level, how authentic their brand connection is, and their willingness to believe your … Read more

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