Thanks, Google – but we’re keeping these 5 post-cookie initiatives

Thanks, Google – but we’re keeping these 5 post-cookie initiatives

The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has ranged from disbelief to sheer relief. It’s true – cookies sticking around will help give us more data to work with. But, for a few reasons, cookies in their future state are going … Read more

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