Microsoft Bing is now sending out new emails through Bing Webmaster Tools named “Comprehensive Performance Insights Reports.” These are reports that show you how your site is performing in Bing Search. The email contains total search impressions and clicks, including percentage increases or decreases. It also contains your top performing keywords, including impressions and clicks … Read more
Ah, link building. Our dear old friend. Perhaps the most misunderstood SEO tactic of the past two decades. Some webmasters avoid it, others give it a go internally with varying levels of success, and many choose to hire an outside agency to “take care of it,” hoping for the best. But what’s the right approach … Read more
Google’s August 2023 Core Update: A Comprehensive Insight The digital world has been abuzz with the latest developments coming straight from the search engine giant, Google. The second major core update of 2023 has started its journey, prominently recognized as the “Google August 2023 Broad Core Update.” Kicking off on August 22, 2023, around 1:30 … Read more
Here’s what legacy car manufacturers and dealers should take away from our recent study about what works for car buyers in Tesla’s approach. As a disruptive leader in the automotive industry, Tesla owns approximately 60-70% of the current EV market share. That dominance is expected to decrease as legacy auto makers offer more model … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
To better understand how products appear in Search Engine Results Page (SERP) features, Semrush collected 7,000 SERPs for product-oriented searches to uncover what features are more prominent. SERP Features on Mobile and Desktop Semrush examined five product-related features and how they appeared on desktop and mobile—Popular Products, Product Filter, Refine, Buying Guide, and Related Products. … Read more
Did you know that the Google Search Console Insights analytics tool offers “tips.” Did you know that some of those tips are not SEO or technical in nature? One of those tips says to “create modern looking and visually appealing content.” But John Mueller of Google said that tip is just a “general tip.” Simon … Read more
Have you ever wondered how your competitors drive traffic to their pages? Or how they choose the focus of their digital campaigns? With Traffic Analytics’ Top Pages report, you can satisfy your marketing curiosity and use the insights to tune up your strategy. In this post, we’ll explore 8 interesting ways you can use Top … Read more
Google has updated PageSpeed Insights with a new version of Lighthouse. The new version contains new audits, bug fixes and changes to scoring. Lighthouse 11 Lighthouse is an open source measurement tool that helps debug website performance issues. It’s also the technology that powers PageSpeed Insights and other tools that measure core web vitals. Google … Read more
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. The terminology and concepts … Read more
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