Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and more visibility for your Google shipping ads. (1) Customer Acquisition with High Value optimization: For those using online sales goals for Performance Max campaigns, advertisers … Read more
Semrush studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using a browser, meaning it included two purchase methods: clicks to the Buy Now button, and the shopping cart. According to the study, 14.35% of all site visits result … Read more
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards … Read more
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search. During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search. Pichai emphasized that Alphabet is … Read more
What Is Google PageSpeed Insights? Google PageSpeed Insights (PSI) is a popular, free tool that analyzes the page speed of a website on mobile and desktop devices. It gives you a score between 0 and 100. A higher score would usually mean your website is optimized for speed and efficiency. Then, it provides suggestions on … Read more
November 18, 2015 | Posted by Michael Lerner The most important job in SEO and Search marketing is driving traffic to a website and converting those clicks. Often, the most popular page of a domain will be it’s home page. However, when it comes to quality traffic, people are drawn to specific keywords … Read more
May 29, 2017 | Posted by Rank Ranger Everyone knows that a chain is only as strong as its weakest link. That’s why understanding a user’s path towards conversion is just as important as the conversion itself. Delving into the path that a user took towards making that conversion helps to isolate what … Read more
PageSpeed Insights (PSI) is a tool provided by Google that analyzes a page’s performance and provides suggestions for improving its speed and user experience. PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page. This includes things like compressing images, minifying code, and … Read more
September 5, 2017 | Posted by Tzvi Barish The race to grab Featured Snippets, those short answers that appear at the very top of Google’s search results, has turned into somewhat of a feeding frenzy in the SEO industry. The following article will tell you all the essential information you need to know … Read more
June 20, 2023 | Posted by The In Search SEO Podcast What are the key insights that you should be extracting from your Rank Ranger SEO data? That’s what we’re covering today with an SEO who is also a backgammon enthusiast. He’s the author of “Data-Driven SEO with Python” and the founder of … Read more
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