The Top Social Trends Published Monthly [+ Insights from the Semrush Social Team]

The Top Social Trends Published Monthly [+ Insights from the Semrush Social Team]

Looking for social media trends and insights? You’ve come to the right place. We gather the latest trends, insights, and strategies so you can succeed on every platform. Global viral hits: See what’s taking Reels and TikTok by storm this month. Social spotlight: Get inspired by our top-performing posts every month. Content creation tips: Learn … Read more

Google Ads Adds Negative Keywords, Insights, Reporting To PMax & Much More

Google Ads Adds Negative Keywords, Insights, Reporting To PMax & Much More

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more. I’ll just bullet point the news, so it is easier to chew on: Negative keywords for … Read more

4 Google Performance Max updates: New insights and reporting

4 Google Performance Max updates: New insights and reporting

Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets. … Read more

Page Speed Insights: 6 Powerful Tips To Optimize Your Website

Page Speed Insights: 6 Powerful Tips To Optimize Your Website

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a fast website is important not just to provide a great experience for visitors, but also as an SEO ranking factor. You’ve probably heard of Google’s PageSpeed Insights tool before. But do you know how to get the … Read more

6 Best Competitor Keyword Analysis Tools for Market Insights

6 Best Competitor Keyword Analysis Tools for Market Insights

Understanding which keyword strategies work for your competitors can help you optimize your own strategy more effectively. But what’s the best way to get a complete picture of the keywords your competitors are targeting? With a competitor keyword analysis tool. In this post, we’ll explore the leading competitor keyword analysis tools. Before we dive into … Read more

Google Ads Audience Insights To Return

Google Ads Audience Insights To Return

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug. The Google Ads audience insights report can help you better understand who your customers are by surfacing the … Read more

Google Ads adds ‘Unintended Consequences’ to Insights

Google Ads adds ‘Unintended Consequences’ to Insights

Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your … Read more

Google Ads Product Category-Level Insights

Google Ads Product Category-Level Insights

Google Ads has improved its ads reporting specifically, with the product reports now showing category-level insights. You can see the performance, demand trends, and actionable recommendations for your e-commerce campaigns. Aleksejus Podpruginas spotted this change and posted about it on LinkedIn last week. He wrote, “Now, when you visit the product page, you can discover … Read more

5 SEO Insights About Outbound Links

5 SEO Insights About Outbound Links

Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways of thinking about outbound links. 1. A Page Is About Multiple Subtopics One thing people worry about is whether linking … Read more

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