Google’s Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new data sources. Then after September 23, 2024 it will no longer be available for existing data sources. Please note that Auction Insights will continue to be available on Google Ads. Google posted this news over … Read more
Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from … Read more
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively … Read more
The advent of large language ****** (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that … Read more
What opportunities are other SEO professionals taking advantage of? Did other SEO professionals struggle with the same things you did this year? Our fourth annual State of SEO Report is packed with valuable insights, including the most pressing challenges, emerging trends, and actionable strategies SEO practitioners like you have faced over the last year and … Read more
From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” This one-of-a-kind live session featured search marketing superstars Amy Hebdon, Heather Lloyd-Martin, Dave Davies and a few special guests. The panel focused on generative AI … Read more
Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by Daniel Waisberg, a Search Advocate at Google. 1. What Does Google Trends Offer? Google Trends is an official tool created by Google that shows a … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used … Read more
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on SEO. Hreflang Errors: Less Problematic Than Expected? During the discussion, Illyes was asked about the consequences of mismatched hreflang annotations and actual page content. Specifically, … Read more
Understanding how your website performs in search engines can feel like a puzzle. Many know the importance of SEO but struggle to find clear, actionable data. The solution? Google Analytics 4 (GA4). This tool is not just about counting visitors; it’s about understanding them. Did you know that GA4 offers advanced features specifically designed for … Read more
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