Insights

The Rise of Personalization in E-commerce: 2024 Consumer Insights

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The Rise of Personalization in E-commerce: 2024 Consumer Insights

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into … Read more

Reimagining search in the AI era: Insights from ex-Bing Search director

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Reimagining search in the AI era: Insights from ex-Bing Search director

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz. … Read more

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

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Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more

Google’s AI Overviews: 4 Key Performance Insights

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Google’s AI Overviews: 4 Key Performance Insights
Google’s AI Overviews: 4 Key Performance Insights


Google’s AI Overviews: 4 Key Performance Insights

My goal with this post is to share some initial performance insights about Google’s new AI Overviews. In short, our initial analysis led to the follow insights:

  1. ‘Zero Click Search’ keyword performance is not one size fits all, but it’s largely going to lead to traffic declines and impression increases
  2. There’s good value in ranking within AIO citations for queries that invite further reading
  3. Google may be right about AIOs driving more clicks than organic web results
  4. Appearing past position 2 in AIO citations likely has little to no value

Read more

The Google Leak: insights and implications for SEO best practices

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The Google Leak: insights and implications for SEO best practices

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community. … Read more

Google Gives Merchants New Insights Into Shopping Search Performance

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Google Gives Merchants New Insights Into Shopping Search Performance

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more

5 local SEO insights from Google’s API documentation leak

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5 local SEO insights from Google’s API documentation leak

When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO.  My first take was most of the “local” stuff was either fairly basic (“Hey, Google uses business addresses!”) to mostly irrelevant map nerdery (“This content describes a representation of a … Read more

How to extract GBP review insights to boost local SEO visibility

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How to extract GBP review insights to boost local SEO visibility

Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. While many businesses use paid tools to analyze review data, there are cost-effective methods to extract similar insights, particularly for smaller businesses with … Read more

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