Blog / SEO Industry News / 9 SEO Pros about the Future of the Industry: Reinventing SEO Should Be On Everyone’s Agenda The only constant in SEO is change itself. We’re now witnessing quite a few industry shifts, ranging from helpful content and EEAT prioritization to integrating AI-powered experiences into search. I touched base on … Read more
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and came to light via someone who wanted to remain anonymous sharing the data with Sparktoro founder, Rand Fishkin. I’ve … Read more
Keyword research is the foundation of search engine optimization (SEO), and Semrush just elevated it to a whole new level. Thanks to artificial intelligence (AI), the SEO landscape has quickly evolved, becoming more dynamic and intuitive almost overnight. At Semrush, we’re leading this revolution, weaving AI into our tools to streamline your workflow and roll … Read more
Brave announced their new privacy-focused AI search engine called Answer with AI that works with its own search index of billions of websites. Their current search engine already serves 10 billion search queries per year which means that Brave’s AI-powered search engine is now one of the largest AI search engines online. Many in the … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the heels of a Reddit post discussing the perception that Google is crawling less than in previous years. While Illyes clarifies that Google is crawling roughly … Read more
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting … Read more
Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This new UI highlighted an issue with low ad strength that drove a lot of concern within the PPC community. In short, Ginny Marvin, Google’s Ads Liaison, said the ad strength and pinning details are not new, but the treatment … Read more
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a … Read more
As an SEO professional, you’re familiar with the constant balancing act. Optimizing for ever-changing search engine algorithms, conducting keyword research, analyzing content, and outpacing your competition isn’t a walk in the park. That’s why a solid, data-driven SEO plan isn’t just a nice thing—it’s a must. Thanks to advancements in AI, crafting SEO strategies has … Read more
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