TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential … Read more
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, … Read more
Google’s algorithm is wasting no time in removing low quality sites from the search results. Anecdotal evidence suggests that the volume of sites affected by this update may reach historic levels not seen since the Panda and Penguin updates. 1. March 2024 Update Qualifies As Major I have been around for every single Google update … Read more
Microsoft updated Bing Webmaster Tools to build out the IndexNow reports, now named IndexNow Insights, add new Top SEO Insights to the main page and also cleaned up the side bar navigation within the tool. Plus, Fabrice Canel announced how IndexNow has grown to over 2.5 billion submitted URLs. Fabrice Canel announced this at PubCon … Read more
Editor’s note: This article is republished with permission from Microsoft. Elevate your website’s search engine performance with our latest innovation in Bing Webmaster Tools, Top Insights. Delivering top-tier insights and actionable recommendations to fine-tune your site for Bing and other search engines, Top Insights introduces a suite of personalized and prioritized recommendations, enabling webmasters to … Read more
Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge … Read more
Google has added a form where you can now request to opt out of displaying in the place entity feature in Page Insights to users in the European Economic Area (EEA). Page Insights is that button you can press while on a website using the Google app to get more details about that web page, … Read more
For many, getting started with Google Ads can come with an overwhelming number of questions, doubts, and hurdles that prevent them from channeling its potential—or from using it at all. We recently conducted a survey asking Semrush users about their biggest challenges with and fears about Google Ads. To overcome these challenges and upgrade your … Read more
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