Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”. Thomas Eccel spotted this and posted about it on X, he said, “Auction Insights box for PMAX has been upgraded!” … Read more
So, you’re thinking about your brand strategy, huh? Smart move! It’s like the roadmap for your business’s journey, and trust me, you don’t want to be driving in circles with no GPS. With the help of our digital marketing specialists in Melbourne, let’s dive in and figure out how to make your brand strategy not … Read more
52 SEO – 13 min read – January 2, 2024 Andreas Voniatis The Serpstat API has many endpoints encompassing virtually all facets of the SEO workflow, from keyword research to backlink analytics. The Domain Keywords endpoint can be used not only to extract the raw data on your client and their competitors but also to … Read more
Bing has updated its page insights light bulb feature to now let you collapse and expand the sections within the overlay page previews. For me, it defaults to being opened, so if you want to collapse the information within the page preview you can with the click of a button. As a reminder, Bing officially … Read more
Blog / SEO Strategy / Insights from Google’s John Mueller: Key Lessons for SEOs Now, you’ve probably already reached out to other well-known SEO experts to address all sorts of website optimization issues. And you’d be hard-pressed not to have come across John Mueller’s various quotes along the way. Being one of Google’s top voices, … Read more
Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, … Read more
Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. None (15%) where no SGE is triggered. Image credit: BrightEdge That’s according to new data released … Read more
SEO insights tell you how your website and its content perform in search engine results. They help you fine tune your content strategy, so your website can rank higher and offer a better user experience. In this article, we’ll share practical SEO insights and free tools to improve your content strategy and increase organic traffic … Read more
The analysis of the SEO news content provided insights into several tools, features, and areas of knowledge that SEO specialists need to be familiar with to stay competitive in 2024: 1.Search Engine Updates: Keeping abreast of updates from Google, Bing, and other search engines is vital. This includes understanding algorithm changes, new features, and best … Read more
“In the dynamic landscape of SEO, Content Decay and SEO Revitalization stand out as essential, yet challenging, strategies. Here’s how to infuse a fresh perspective into your website’s content: Audit with Precision: Scrutinize your site to find content that no longer performs as it once did (Google Search Console will help). It’s not a trivial … Read more
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