Google announced new shopping features through Google Lens to help with in-store shopping and local shopping. Google said, “Google Lens can quickly show you product insights tailored to the store you’re in. Just snap a photo to find product information, similar products in-stock, whether a store’s price is competitive and shopper reviews.” This is available … Read more
Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion … Read more
Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Why we care. Walmart is the biggest … Read more
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