Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what insurance you accept before coming, Google would show that, but it seems Google is now removing that option. Google added this as an option back … Read more
The homeowners insurance industry is fiercely competitive. With an estimated value of $147.8 billion, the industry’s biggest brands have massive marketing budgets for ads, sponsorships, and activations to capture a few magic moments of consumer attention. But it’s the brands that convince homeowners they’re relevant and trustworthy that position themselves to capture the most market… … Read more
This blog post was co-authored by: Carl Aridas In a recent blog post, Perficient’s Financial Services Risk and Regulatory Center of Excellence (CoE) highlighted the Federal Deposit Insurance Corporation (FDIC) plan to implement a “Robin Hood-like” deposit insurance premium on the nation’s largest banks to recapitalize the agency’s Deposit Insurance Fund. Since that blog was … Read more
With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. In the increasingly competitive insurance landscape, organizations must strategically leverage digital transformation, and Brian excels at navigating this evolution to deliver maximum client value across … Read more
Nearly two decades ago (has it already been that long?), I successfully transitioned my career which was steeped in financial services to a sole focus on the insurance industry. Throughout this period, my experiences within the insurance sector have spanned finance, strategy, operations, and consulting services. I firmly believe that this industry serves a noble … Read more
Intelligent automation and generative AI can unlock tremendous value for financial services leaders who want to optimize experiences and reduce costs. Perficient was honored to participate in the inaugural Banking, Financial Services, and Insurance (BFSI) event hosted by Kofax. With more than 50 financial services and insurance professionals in attendance, this event showcased the industry’s … Read more
A blockchain-based data model for health insurance could potentially help to improve the efficiency and security of the health insurance industry. It could be used to securely store and manage healthcare data and claims information. In such a model, each participant in the network, such as a patient, healthcare provider, or insurance company, would have … Read more
So, here at the Pi Intelligence Unit we’ve put together a report for the UK insurance sector focussing on 12 major insurance providers and comparison sites, and tracking their brand searches over the last 36 months in Google UK. UK Insurance Brands Selected: Admiral LV Compare The Market Go Compare Hastings Direct Esure Direct Line … Read more
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