Digital marketing is the future. But that doesn’t mean you should ignore the present—or the past, for that matter. It’s true. Social media, email, search engine, and other types of digital marketing have the potential for immense success. But at the same time, they build on fundamental principles that have always been true. And, … Read more
What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our … Read more
As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective. This article outlines how we are primed to make such mistakes, … Read more
Baidu has unveiled the latest edition of its generative AI model, ERNIE 4.0. The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s GPT-4. ERNIE is an acronym for “Enhanced Representation from kNowledge IntEgration”. Search engine plans. Baidu is planning to integrate ERNIE 4.0 into its search engine, maps, business tools … Read more
Rising organic traffic from your Search Engine Optimization (SEO) efforts feel pretty darn good to see–but have you ever asked yourself how many of those visitors actually contribute to the bottom line of your business? If you’re seeing a surge in traffic, but continue seeing near-zero conversions, you have a big problem on your hands. … Read more
September 12, 2017 | Posted by Rank Ranger CallRail customers may be excited to learn that you can now add call performance reports and graphs to white label reports and dashboards via one of our latest third party integrations. CallRail is a marketing tool for tracking and measuring call conversions from search, social, PPC, … Read more
SEO or search engine optimization is arguably the best organic strategy to promote a business or person through a website. It is a digital marketing approach that enhances a website to effectively get it to the top positions of search engine result pages. It helps increase the website’s traffic and improves brand awareness. When looking … Read more
Google’s CEO, Sundar Pichai, recently disclosed plans to incorporate conversational artificial intelligence (AI) into the tech giant’s main search engine. This announcement, made during an interview with The Wall Street Journal, responds to the increasing competition from AI chatbots like ChatGPT and other business pressures. The Financial Stakes Of AI Integration The competition to integrate … Read more
Today, the digital marketing landscape is very important. Every business has to have a strong online presence to generate traffic and meet customers’ expectations. This is where SEO copywriting comes in. The art and science of producing online content that both search engines and people ****, mastering SEO copywriting become the key to creating content … Read more
421
229
714
826
543