SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What … Read more
In today’s marketing landscape, we’re all feeling the pinch as marketing budgets and resources are scrutinized for ROI. Source link
Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To oversimplify, Amazon’s search engine is highly capitalistic; you need sales to get your products to rank organically. Keyword-rich content is no longer enough to rank; … Read more
Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them … Read more
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows … Read more
Imagine a video editing software brand. Their Twitter bio reads: “An affordable video editor for marketing teams at startups.” And their website says: “Video editor for SMBs and Fortune 500 companies.” Do you see the difference in how they describe themselves on two channels? There’s a lack of consistency in their messaging. And it can … Read more
Key Points Integrated marketing is when you build a campaign that ensures consistency in messaging, brand identity, and experience across platforms and touchpoints. A key to integrated marketing is making sure the content is still unique while retaining the campaign’s voice and cohesive messaging. Owned asset optimization (OAO) and a strong content strategy can enable … Read more
Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases … Read more
AmazonSmile has been sunset by Amazon, leaving a gap for non-profits that could collect donations from Amazon shoppers without charge. Non-profit leaders are now looking for new platforms and venues to continue their low-overhead fundraising efforts in the wake of this decision. To help them maintain their minor donations without the hassle of time and … Read more
SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated. SEO helps your webpages rank higher on the non-paid search results by improving the quality and … Read more
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