Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center. Video generation launching in Product Studio Google said it is now rolling out video generation tools in Product Studio in Merchant Center. “Product Studio now offers AI-powered video creation tools to help … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used … Read more
Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in the Google Ads Asset Library. “You can leverage product images to … Read more
Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns. … Read more
Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. In the coming weeks, as Google upgrades its image generation ****** to Imagen 2, you’ll be able … Read more
Overview: This article explains how to use Groovy and connectors to call an external REST API using Oracle EPM Cloud and Middleware technology called MuleSoft. Context: There is an option to call both internal and external REST APIs using the Groovy EPM object model. To generate GL files from ERPs and load them into FCCS … Read more
The OpenAI Assistants API allows you to build AI assistants within your own applications. An Assistant has instructions and can leverage ******, tools, and knowledge to respond to user queries. The Assistants API is designed to help developers build powerful AI assistants capable of performing a variety of tasks. Different from OpenAI’s Chat Completions API, … Read more
JavaMail, a powerful and versatile Java library, comes to the rescue by simplifying the process of sending emails directly from your Selenium scripts. What is JavaMail? JavaMail is a Java API that provides a set of abstract classes, interfaces, and implementing classes for sending and receiving email messages. It simplifies the process of handling email … Read more
Introduction In this blog post, we will explore the benefits of Sitecore and Azure AD B2C integration and how its advanced authentication and authorization capabilities can help businesses provide a more secure and personalized digital experience for their customers. Sitecore first introduced Identity Server as a feature in Sitecore 9, which was released in October … Read more
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When … Read more
421
229
714
826
543